Follow my journey…

My name is Matthew and I’m on a mission to empower 1,000,000 people to start a hobby hustle and quit their day job to do their hustle full-time. Hobby Hustlers are people that have a day job but want to become their own boss one day. They genuinely enjoy business and want to enjoy a life of freedom, doing what they love!

What Does It Really Take To Create a Business You Love & Achieve A Life of Freedom?

Freedom in your life doesn’t mean working 24 hours a day or listening to a side hustle podcast. The key to building freedom is by building a business you love, by finding and implementing your passion and purpose around a business – and I’ll show you how my story proves it.
My Journey Goes Like This…
I grew up with a family of entrepreneurs, both my parents owned and operated a family business. My parents were always the parents who took days off to come to my sporting eventing, assemblies, and other important events. My family was the family who stayed an extra few days on vacation, whereas our family friends “had to leave cause they couldn’t get that long off at work”. From a young age, I knew that I wanted to be an entrepreneur so I could schedule my life, not my boss. After a few small businesses and side hustles, I was able to learn the basics of business. I learned how to do taxes, legal, sell, admin, and all the other things we learn when starting a business. My parents pushed school that I really had no choice but to go to University… so I did, for Business Management. While attending college, all my friends were applying to jobs and looking at salaries and basing their courses off the highest salaried jobs. I thought it was ridiculous and I wanted to start a business. In my first year, I chose to major in marketing, so as anyone would do, I decided to start a marketing agency, more specifically, a digital marketing agency. I am not going to lie, it was relatively easy. I got my first 3 clients within 7 days. Knowing many business owners, I just asked them to do their social media and website management, since they all knew me, it was an easy sell. Over the course of the next 3.5 years, I grew the agency to 5-figures per month (around $12-$18k/month profit). The moment I hit the 5-figure per month mark, my life changed. I became extremely unhappy, I was unable to wake up in the morning, and I was binge eating like crazy. I didn’t want to do any client work, so I started to outsource everything, not even caring to who! The work started to decline, my health started to decline, I was depressed, and overall, I was suffering from severe burnout! I couldn’t figure out what was wrong until I got a mentor and started talking to him daily. He made me do several exercises and what I learned was crazy. I reviewed the podcasts I listened to: nothing marketing related. I reviewed the books/magazines I read: nothing marketing related. I reviewed the Facebook Communities I was in: nothing marketing related. I reviewed what I discussed with friends: nothing marketing related. There was literally nothing marketing related in my life that I enjoyed! Since I was looking for any business opportunity in University, I was listening to people’s pain points and after hearing a lot of business owners complain they couldn’t figure out social media, I knew it was something I could charge for and make money. Is it clear to you that money does NOT bring you freedom? Is it clear to you that money is just a short-term happiness drug?  Don’t get me wrong, we all need money… and in fact, I love money. The difference is, I want to help people make money around businesses that they enjoy. Businesses that are based around a hobby, passion, or deeper purpose. If you can create that, you won’t enter burnout, you won’t worry about money, and you’ll have a life of freedom that you enjoy…. while being an entrepreneur!
The Hobby Hustler Journey…
The typical Hobby Hustler has a 9 to 5 in the corporate wold and wants to get out of it. You are a Hobby Hustler if:
  • you want freedom
  • you want to be an entrepreneur
  • you want to have a business that surrounds a deeper purpose or passion
  • you are trying to escape the 9 to 5 (or maybe you already did)!
You are not a Hobby Hustler if:
  • you are looking for the next trend to make a few dollars
  • you are looking for an MLM
  • you are looking to build a short-term sustainable business
“Hobby Hustlers are people that have a day job but want to become their own boss one day. They genuinely enjoy business and want to enjoy a life of freedom, doing what they love!” – Matthew Alexander, Chief Hobby Hustler
Not every Hobby Hustle needs to turn into a full-time business for you, and that’s the beauty of it. You can design your life the way you want. Whether you just want to make a few hundred dollars per month working on your hobby, or whether you want to replace your whole income and more with your hobby, the Hobby Hustler Community is here for you! So, are you ready to join me on my mission to help empower 1,000,000 people to start a Hobby Hustle and quit their day job to do their hustle full-time? Join our private community here.
How To Get The Most Out Of The Hobby Hustler Community…