Who is Sean Couvreux?

Sean Couvreux is a professional sailboat racer as a day job! When Sean isn’t traveling, racing or training, he is working on GuzzleH2O. A lot of side hustlers want to start a physical product but don’t know how to go about it. Sean Couvreux has an awesome journey that he shares in the episode!

Sean has been professional sailing for about 20 years, and throughout his years of sailing, he recognized a major problem. Hundreds of racers would come to the race and throw out plastic water bottles. At the end of any given day, you’d see thousands of water bottles scattered everywhere.

What is Guzzle H2O?

GuzzleH2O is a system Sean Couvreux has developed to purify freshwater. Sean makes it so that it is safe and that it tastes good.

This all came from a goal to reduce the use of one-time-use plastic water bottles.

How did you come up with the idea?

The idea came from scratching an itch! Sean Couvreux was doing many Ragatas, and at the end of the day, the recycling bins are full of water bottles. Each person can easily drink 3-4 Litres of water a day, imagine how many bottles that is!

Sean made a rant on social media about people being more conscious about the bottles they are bringing to the sailing events. A friend of his, now business partner, replied with “why don’t we be the ones to provide a solution?”.

From that day, they started doing research and built a prototype that was later sold to clients in the industry.

How do you work with a co-founder?

Working with a co-founder can be great, as it allows you to develop and grow faster. However, this isn’t always the case. Working with the wrong co-founder can stall or stop your growth, leading to failure.

Sean and his co-founder work well together because their strengths complement each other.

What part of building a product is the most challenging?

The most challenging part is figuring out how to design something in real life that was drawn on a napkin. Sean Couvreux pulled out notes from a notepad that he drew years ago.

You need to realize that you are not in the final product phase. You are in the testing phase. If that means buying off-the-shelf items and putting them together before getting something custom-made, that is perfectly fine.

How did you build the prototype?

Sean and his partner individually prototyped each part of the product separately. Once each component was done, they were able to figure out a way to put it all together.

The first prototype was big, and then the challenge was to make it smaller and able to fit into a package.

When is good enough, good enough?

One of the toughest parts about starting a physical products business is to actually launch. When you build the prototype, you are going to have to launch it eventually. You will want to make sure that you have a decent enough prototype, but it doesn’t have to be perfect.

Too many new side hustlers and entrepreneurs will wait for the perfect product before launching. This usually leads to never launching or falling too far behind your competition!

How did you get the packaging?

Right now, they have not done much work on the packaging. Currently, they are getting their own stickers built, and use regular plain cardboard boxes. Over time, they plan to add more, but right now, they are taking the simple approach.

This is a similar approach that new side hustlers should take when they are starting a new product. This will be the quickest way to launch and monetize everything.

What is your #1 tip for a side hustler starting out?

Don’t settle for mediocrity. Always ask yourself how you can improve, do things better, and challenge your status quo. Even when you think you have something, challenge it and try to improve it.

That is the only way you’re going to constantly stay ahead of the competition.

Where to connect with Sean Couvreux?

Visit GuzzleH2O

Connect with Sean on social media: Facebook, YouTube