Podcasting Has Changed My Life
If you’ve been around the community, you will know how much podcasting means to my world. If you’re new here, you need to know that starting a podcast will be one of the best things you ever do. In the beginning, it was difficult and embarrassing. I couldn’t get guests to come on the show, and when I finally did, I forgot to hit record.
As I did more podcast recordings and released more episodes, the journey got easier. Side Hustlers started reaching out to me to want to be a guest on the show. I started receiving emails from people saying that episodes have kickstarted their journey.
Podcasting was the least impactful to my pocket, but the most impactful to helping others with the mission of escaping the 9 to 5.
Getting Inspiration From Other Podcasts
Before I started The Hobby Hustler Show, I was an avid listener of John Lee Dumas’, Entrepreneur On Fire! Enjoying John’s podcast inspired me to launch mine, and I’m writing this in hopes you launch yours next.
It doesn’t matter where you get your inspiration from, but you need to get it! I promise, if you start a podcast, you won’t regret it.
15 Podcast Myths Debunked!
My podcasting journey has led me to get the same questions and concerns, over and over. For that reason, I’ve created a post addressing these common podcast myths debunked.
Podcast Myth Debunked 1) “Podcasting is expensive”, “Podcasting is free”
It’s funny, you are either in the boat where you believe podcasting is extremely expensive or it is completely free. If you feel that podcasting is expensive, chances are you have the mindset that you need a $500 microphone, a mixer, and a few other gadgets to make your sound quality great.
On the contrary, if you feel that podcasting is free, chances are you are planning to do your podcast with your regular earphones or even better, your phone recorder! If you’re in one of these boats, you are going to sink. They are simply not true!
Podcasting is affordable and you can expect to spend anyone from $100-$300 on your initial set up, and then $20/month for podcast hosting. Podcasting is scalable, meaning that as you start to make money, you can upgrade your equipment as necessary. But it is not necessary!
Podcasting Equipment For Beginners
There are successful podcasters who are still using a Samson Q2U Dynamic USB microphone, which is currently $59.99 at BestBuy! This is the microphone that I use when I am doing virtual recordings.
As you scale, you can go to the Heil PR40, which is what Pat Flynn of SmartPassiveIncome.com uses… but again, not necessary at all.
Affordable Podcast Hosting
Now that you’ve covered your microphone, you will need to purchase podcast hosting. My SoundCloud Hosting runs me $15/month, but there are tons to choose from.
There are a ton of hosting providers to choose from, but here are 4 that I broke down.
SoundCloud Podcast Hosting
SoundCloud: I have been using SoundCloud since day one. When I started my podcast, a lot of the other options were not out and I wasn’t sure about the scalability because they were relatively new companies. I knew SoundCloud had a great reputation around the world and they already had tons of listeners going on their website to find podcasts. The biggest value in SoundCloud, which is the ultimate reason I chose them is for that reason… the number of people who are going on to find new podcasts.
- Free Version: allows up to 3 hours, basic stats and embed controls (which allow you to embed your podcast on your website, etc.)
- SoundCloud Pro Unlimited: $15/month, allow unlimited upload time of any type of audio, scheduled releases, full stats and embed controls, replace tracks feature, quiet mode, and even more!
For full pricing, visit SoundCloud.
PodBean Podcast Hosting
I typically say PodBean is the one that is growing fast because it is great at marketing to the “beginner”. It has an extremely simple user interface and it makes it easy for the podcaster to post their podcast.
- Basic $0: up to 5 hours of audio, 100GB monthly bandwidth, video podcasts not supported
- Unlimited Audio $9/month: Unlimited storage space and band with, but doesn’t allow video
- Unlimited Plus $29/month: Unlimited storage space and bandwidth, allows video podcasts
- Business $99/month: More targeting podcast networks and business podcasts
For full pricing, visit PodBean.
Blubrry Podcast Hosting
I would recommend this if you are looking to show your podcast on your WordPress website. The beautiful thing about Blubrry is that is a hosting platform but also acts as a directory and plugin for your WordPress website. There are other plugins that you can utilize on your WordPress website if you don’t use Blubrry, but some are paid and not updated, so it is one less factor you have to worry about!
- Small: $12/month, 100 MB storage, unlimited bandwidth, audio, no video, web upload
- Medium: $20/month, 250 MB storage, same as above
- Large: $40/month, 1000 MB storage, same as above
- Extra Large: $80/month, 1000 MB storage, same as above
- Professional: By contact only.
For full pricing, visit blubrry.com
Libsyn Podcast Hosting
You probably have heard of Libsyn, as they are one of the market dominators. The only reason I feel they are not recommended for most people is because of their pricing, generally, it is a little on the higher end. They do offer great feautres (including built-in monetization after 5000 downloads per episode and the option to create your own podcast app). I would recommend Libsyn to people who are starting with a following and who have a bigger budget.
- Classic 50: $5/month, 50 mb monthly storage, no monthly stats
- Classic 250: $15/month, 250 mb monthly storage
- Advanced 400: $20/month, 400 mb monthly storage
- Advanced 800: $40/month, 800 mb monthly storage
For full pricing, visit Libsyn.
Podcasting Accessories & Equipment
Other than that, you really don’t have many other costs other than your time!
You will need:
- Microphone (Minimum $60)
- Recording software (can find a free one; Skype is what I use)
- Editing software (audacity is free)
- Hosting (Up to $20/month)
I would also add some funds for miscellaneous things like:
- Getting a logo (not necessary)
- Podcast Artwork (necessary)
- Website (not necessary to start, although better)
If you are not willing to spend up to $150 to start your podcast, podcasting is not for you. Additionally, if you feel that you want to get into podcasting because it’s absolutely free, you should not podcast either!
Podcasting is affordable.
Myth 2) Podcasting is too time-consuming
Podcasting is not something that is going to take a few minutes per week, and it doesn’t have to be something that will take 6 hours a week either, but what you put in is what you will get out of it.
The beauty of podcasting is that you can adjust your episode length to whatever suits you best. If you only have 30 minutes to record per day, then you limit your episodes to 30-minute episodes.
There are podcasts that go between the ranges of 10 minutes to 180 minutes that are all successful. Each has a unique style and serves a different purpose.
When thinking about all the other tasks that go along with it, know that you can hire it out if need be! For example, you may need to edit your podcast recordings (although some shows keep it raw and real, there is no editing!), but if you don’t have on a certain week, you hire that out.
The Podcasting Process
Below is a breakdown of tasks that are associated with the podcast:
- Reaching out & Scheduling guests
- Recording (The only task you absolutely need to do)
- Editing the podcast episode
- Publish to your hosting
- Marketing & sharing the podcast
These are all vital tasks that need to be done in order to lay the groundwork for successful podcasts, and there is only 1 task that you absolutely need to do. If you don’t have time to do the others on any given week, you can hire it out!
So really, is 10-180 minutes of your week too time-consuming to create something that can change your life?
Myth 3) I missed the wave, there are way too many podcasts
You are missing the wave every single day you wait for anything! There is definitely truth to that, but as of now, there are hundreds of podcasts being uploaded and started every day. People are still starting blogs! Blogs have been around/mainstream since at least the Dot Com Bubble…
At this time, people believe in these myths and they have not taken the plunge yet. But the longer you wait, the bigger the wave! Of course, many of us know the Chinese proverb, “The best time to plant a tree was 20 years ago. The second best time is now.”
Myth 4) No one will listen to me
Podcasting is a skill that you will need to develop and of course, be confident in! In order for you to develop your confidence, you will need to practice. The reason most people believe that no one will listen to them is that they feel they don’t have enough experience to talk about the subject.
Remember those two phrases. Even if you are just starting out, you can let people know that you are not 100% sure and that you are documenting what you are learning. People love the process and will enjoy it if you are being real. Another reason people think no one will listen is that they won’t get found. The reality is, especially at the beginning, your podcast will be very difficult to find!
With one-to-one networking and hustling, and promotion of your brand, you are going to slowly get more listeners. You are going to have the ability to leverage your guest’s audience as well!
For example, one of the early episodes I did was with Justin Forsett, a former NFL Football Player. When he shared the podcast episode on social media, I got tons of football fans that were hobby hustlers who started listening to the podcast!
That is what will happen every single episode. Eventually, you build up to bigger and bigger guests where their audience is more influenced by them and they will become part of your tribe.
Be your own biggest fan and listen be your first listener. Let the guests do the legwork!
Myth 5) I HATE my voice
This is a real thing! According to The Guardian, “Not liking the sound of your own voice is so common that there’s a term for it: voice confrontation”. In short, it has to do with receiving and sending sounds and when sound is transferred through your conductors, it sounds different, typically higher pitched than it normally is.
I must admit, hating the sound of my voice was one of the reasons that delayed my launch of the podcast for a little bit as well.
How I overcame it?
Don’t edit your own show at first!
The first few episodes, I didn’t even listen to… I added an intro, added the outro music, and I knew nothing needed to be deleted in the middle, so I just published it like that. After receiving great feedback, the ball gets rolling and you forget about the fact that you don’t like your voice!
Another thing you can do is film a video or voice note every day and make yourself listen to it a few times a day. By doing this, you are going to train your body and mind what your voice sounds like, and eventually, it will become second nature.
Let the momentum of your guests propel you forward and forget about your voice! Just get started!
Myth 6) Podcasting is too niche
I’ve never heard of something so broad being classified as so niche, but in the “podcaster-wanna-be” space, this is a real thought! Don’t ask me why… I think it’s silly.
I’ve heard people say:
“Only American self-starters listen to podcasts”
“Most podcast listeners go to the gym, so if you don’t have a podcast that relates to people in fitness, it won’t be successful”
“Podcasts are usually listened by successful bloggers, and there aren’t many people who are!”
If you go to iTunes Podcast Store, look at all of the categories they offer. Everything from stories, to history, to business, religion… and of course so much more!
Podcast Categories on iTunes
Here is a full list of the categories iTunes offers:
- True Crime
- Society & Culture
- Health & Fitness
- Kids & Family
- Religion & Spirituality
- TV & Film
And I’m sure they will be adding more in the near future!
What do you consider a niche population size? According to PodcastInsights.com, “50% of all homes are podcast fans… that is over 60 million homes!”
Myth 7) There are no successful podcasters unless they are a celebrity
In anything you do, it helps to be a celebrity already, doesn’t it? There are many successful podcasts where the host has created a name for themselves and they bring their fans with them.
The reality is, you can’t let that stop you, because you see that in every business. Professional athletes that start businesses once they retire. Of course, some of them have a great business, but people hear about it because of who they are and the clout they have.
I would humbly like to admit that prior to the start of my podcast, I had no celebrity status (and I still don’t), and we are doing very well!
You need to create a mission and specific idea for your podcast in order for people to find and resonate with it. If your podcast topic is very generic, it will get lost in the crowd and it may be harder to get your core tribe.
For example, my goal with the podcast is to empower 1 million people to start a hobby hustle and quit their day job to do their hustle full-time.
For those who don’t know (and I tell people this all the time):
Hobby Hustlers are people that have a day job but want to become their own boss one day. They genuinely enjoy business and want to enjoy a life of freedom, doing what they love!
Usually, once that statement is done, people love it or hate it, and they become loyal listeners or they don’t listen and at all.
You have to be okay with people not wanting to listen to your podcast. If you try to get everyone to listen, no one will listen. Focus on who you want to listen to and attract them.
Myth 8) I don’t know anyone, how would I get guests? / No one would want to guest on my show
In relation to not having clout, you may feel that you don’t know anyone that is worthy to guest on your podcast. That may be true, I know for me it was. When I was starting my podcast, I had no relationship with Justin Forsett and Greg Mercer (Founder of JungleScout).
I also thought that my friends were not experienced enough to come on my show.
The beautiful part of having a podcast is that you get to be the expert, by asking questions!
Picture this, you go into a room of 100 people, what ratio of people would you say that they love talking about themselves vs not talking about themselves.
I posed this question to the Hobby Hustler Community and here were the results.
- 70/30: 27 people
- 100/0: 9 people
- 80/20: 42 people
- 90/10: 54 people
- 50/50: 9 people
- Less than 50/50: 6 people
Out of everyone, only 6 people thought the ratio would be less than 50 people would not like talking about themselves.
This is the truth! It’s proven by the media! Media outlets have been around forever and it’s because people love talking and being interviewed. Everyone has something to promote, everyone has a story to share… remember that!
One of the most efficient ways to get guests is to reach out to 50 people, of those 50 people, a minimum of 25 people will say yes to be on your podcast.
However, what you say when you’re reaching out is extremely important.
Don’t beg them or make it seem like you need them more than they need you.
Once you get a few guests, leverage those names to get more and keep it going!
If you ask them to inspire your audience with a specific mission or goal, they are 10x more likely to say yes!
Myth 9) Podcasts are hard to measure
I find this interesting because if you are getting into podcasting just for the measurables (ie. Downloads, listens, etc.), you are probably getting into it because you want a big-time sponsor.
Well, let me tell you… you are going to fail!
The majority of podcasts will not make money and it should not be your #1 priority going into it.
Podcasting is so new that yes, they do not have all the analytics out yet either. But that is only a good thing for you. Get started now so that when the analytics come out, you are already one step ahead.
Think about how many podcasts are going to be released when they have enough data/tools/software to get advanced analytics, by that time… well, start the next big thing!
One strategy I like to use is try to spin everything in a positive way, even if it is something that isn’t great. This is exactly one of those things that you can spin positively.
I am always telling myself that the average consumption of my podcast is close to 100%, it motivates me to keep going. Since I don’t see the exact numbers from all my platforms, I don’t know the exact amount of consumption.
Instead of letting imperfections and lack of technology hold you back, find a way to take advantage and leverage it for your business.
Myth 10) YouTube is bigger and better!
Many people see X or Y. Not many people see X and Y.
There are stats out there that show the number of viewers on YouTube is higher than listeners on podcasts, which yes, you are correct!
There are stats out there that show successful people on YouTube make more money than successful people on Podcasts, which is neither here nor there. Here is why!
Since you are already recording your podcast, you can turn your audio recordings into video recordings as well. Suddenly, you’ve just done one interview, but “double-dipped” it, to produce completely different content for two different platforms.
The best part is that people listen to YouTube just as they do podcasts now, meaning that they close their app and turn on background listening. If you don’t feel comfortable on camera yet, you put a placeholder image for the duration of the audio recording and save it as a MP4 file (video) for output to YouTube.
You now have content on Podcasts and YouTube, catching both viewers by doing the same or a little more work.
Think about what other areas you can double dip your content and utilize the power of scale!
Myth 11) All I need is 60 min/week
Myth #2 is that people think podcasting is too time-consuming and they don’t have enough time. We’ve already debunked that myth!
This may seem contrary to myth 2, but there are people who get into podcasts thinking that there is little time involved! The reality is, if you get into it because you think it will only take you 60 minutes to record an episode and that’s it, then you are not aware of everything involved.
Of course, if you have the money to hire people to:
- Reach out to guests
- Edit & Publish your episodes
- Market your episode
Then yes, you are okay to spend 60 minutes per week.
My point here is that you need to understand that podcasting is not a 6 hour per week job, but neither is it a 60 minute per week job.
Dedicate roughly 2-3 hours per week to have a successful podcast if you are not hiring anything out, at the very least.
The main differentiator from Myth #2 and this myth is that people who think it only takes 60 minutes (or the equivalent of one episode recording), typically want to get rich quick… and that’s why podcasting is NOT for them!
Myth 12) I’ll sell a ton of crap on it and get rich! / I’ll get sponsors and make money
*affiliate link this, affiliate link that, promote her course, promote my course*
If you have these thoughts, close your browser and go get a day job where you will get paid by the weeks end.
Sponsors are far and few in between. Affiliate links do not work if you are disingenuous about it.
Most podcasts will not make money and if they do, unless you have clout, they won’t make any money for the first few months at the very minimum. Yes, you may make some money through affiliate links right off the bat, but if you are start filling your episodes with affiliate links, people won’t take your recommendations.
When posting affiliate links, ensure that:
- You’ve actually taken the product / course / etc.
- You believe it is right for the person you are recommending it to
- State any disclaimers and who the product / course / etc. is NOT for
- You MENTION YOU ARE MAKING AN INCOME FROM IT!
It takes years to build your reputation, but only minutes to destroy it. Don’t let pity money be the fire that burns your empire.
Myth 13) I’m not very tech savvy
If you are living in the ages where you believe podcasting is only for the “nerds” or the “tech guys”, think again.
Have you ever owned a$60 karaoke gadget from Walmart? That is just the amount of tech-savviness you need to get started.
Here is the exact process, from A to Z of conducting a podcast in simple terms. If you can do these tasks, you are savvy enough to start a podcast! If you are not, and still want to start a podcast, it can be done because you can simply hire much of the process out!
- Create an email (I like GMAIL)
- Purchase a USB microphone
- Download Skype from com
- Create a skype.com account using the email you made in step 1
- Find potential guests through other podcasts, social media, etc.
- Email them and invite them to be on your show
- Add them on Skype
- Call them, hit record and talk, don’t forget to hit record!
- Create an account on a hosting platform (I use SoundCloud)
- Upload your file
- Share with the guests, to your social media, and your friends and family
And that is it! Obviously, that is a “simple” approach to podcasting, but I hope you understand how easy it is and how little technology is actually involved.
Don’t overthink, don’t make excuses. Purchase the necessary equipment and hit the record button. You will learn and figure it out as you go!
Myth 14) I don’t have enough money to rent a podcasting studio
Similar to the technology, many people think that they will need a soundproof room in their house. They go to a local hardware store, find insulation and then realize it costs way too much. The reason behind it? Most people think that if you have any inkling of background noise, they won’t sound professional and people will stop listening.
While there is some truth to this, you do not need to get a professional recording studio.
At the beginning of your podcast, if you are going to schedule guests, even if they are in your hometown, just host them virtually, for free over Skype or such platform. If you want the in-person effect like Lewis Howes’, School of Greatness, then you can look at a room in your house/office for the near future.
Background noise is OKAY though! When the guest is talking, either mute or microphone in case there is background noise, or just edit your wave sounds out and keep the guests, making the listener not here any background noise.
When I’m talking about background noise, I am talking about little things here and there, such as your child talking, dog barking, door bell ring, etc. These are noises that the listener will understand and can ultimately be lowered on the editing because they cause such a spike in sound waves.
If they are happening constantly, that will affect the overall experience of your episodes and your listenership will decline.
Be authentic about your experience and your situation. If you have a child at home and they come in the room while podcasting, you can simply let your listener hear your conversation telling them to politely leave because you are in a recording.
Myth 15) I’m camera shy!
Being camera shy is a tough egg to crack because it is a real fear that many people have. If you have this fear, just know that I struggled with the exact same thing as you’re going through. The reality is, you just need to take it slow.
At first, tell your guests that you are only doing audio recordings. In fact, I always went to the gym before my recordings because I didn’t want to do video, so I would tell the guests that “I just got back from the gym and don’t want to do video”.
After a few months, a guest said that they wanted to do a video while recording. They felt that it made them more comfortable, making it more authentic.
I ended up doing the video, and although I never posted it, it got me feeling a little more comfortable about being on video.
To this day, I always tell my guests that it is up to them whether they want to do audio or video, but I am always doing the video myself so at least they can see me. When you’re just starting out, just post the audio recordings! That is all you need.
The best part is that you can still post an audio-only podcast to YouTube to gain that traffic (as you learned above)!
Being camera shy is something you feel initially, and as you grow as a podcaster, you gain the skills to grow and try new experiences such as video!
Final Thoughts on My Podcast Myths Debunked
Podcasting is tough, but it is definitely doable by every single person if you are willing to put in the work. No amount, or lack thereof, of money, time, connections can stop you from creating the podcasts of your dreams.
If you need community, accountability, or help to podcast, feel free to request access to our Private Hobby Hustler Community!